The Bitcoin Treasuries Conference: The Digital Asset Balance Sheet Summit

The Bitcoin balance sheet is bigger than the treasury.

Bitcoin on the balance sheet stopped being a niche story a long time ago. Public companies now hold more than $75,000,000,000 worth of digital assets.

Companies of every kind hold digital assets today. Some have built an entire strategy around it. Some added it as a matter of ordinary corporate finance. A growing number hold it without ever saying so publicly.

What unites them is the work itself: the treasury decisions, the accounting, the risk management, and the new capital instruments being built on top of novel monetary networks. The work is growing fast, and most of it still happens off-stage.

On September 28, we're bringing it into a single room. The Bitcoin Treasuries Conference is where the business of holding digital assets on a corporate balance sheet gets told out loud, by the CFOs, treasurers, and allocators managing billions.

This is not a niche

A handful of companies get most of the attention today: the ones running the largest and most aggressive strategies. They're important, but they're not the whole story.

Digital asset treasury strategy isn't a binary choice between all in and disinterested. Some companies hold modest allocations as part of ordinary cash management. Others are building entirely new financial instruments on top of their treasuries: preferred equities, convertible debt, and the structured finance products of the digital age.

Most are somewhere in between, and most of them aren't talking about it publicly yet.

This year handed the sector its first real stress tests: mNAV compression, questions about concentration and forced selling, and the first meaningful sales from major holders. That makes this September's conversation more important, not less. This conference is where all of it gets discussed openly: what’s working, what's failed and what’s next.

The conversation is capital markets

The subject for this room is the capital markets. Insiders talking shop about funding positions, building on top of the balance sheet, and managing risk. Every serious participant speaks the language, and that's what makes the room work. 

This is how digital assets earn their place in corporate finance at scale. The instruments built here, from preferred equities to convertible debt to structured products, are the rails that move institutional capital onto the balance sheet. This is how adoption happens and scales.

It’s time for innovation in corporate treasury 

The conference is capped at 350 seats and that choice was deliberate. A room this size is small enough that the people in it actually meet, and large enough to hold every serious participant in this market. We curated the room for the operators running bitcoin treasury strategies and the service providers supporting them. 

You don't need a bitcoin-native brand. You don't need to have made a public announcement. You need to be doing the work, or getting ready to.

Corporate treasuries have always evolved to hold whatever the market decides is a legitimate store of value: cash, gold, sovereign bonds, foreign currency. Digital assets are the next chapter of that evolution, and the companies working through it deserve a venue with the depth and rigor of an institutional finance conference.

We want every company managing digital assets, every company about to start, and every institution serving them in the room on September 28.

The Bitcoin Treasuries Conference. September 28, 2026. New York City. See you there.

— Pete Rizzo