Know Before You Go — Bitcoin Treasuries Conference 2026

Prepare yourself for a full day at SECOND in New York City.

The Bitcoin Treasuries Conference is returning to New York City next Monday September 28 for its second edition at SECOND in Midtown Manhattan.

Full Agenda is now live here.

What to Expect

Our Location

SECOND
849 6th Ave, New York, NY 10001

SECOND is a modern event space in Midtown Manhattan, located just below Hotel Eventi, a short walk from Herald Square. Expect a warm, minimalist setting with floor-to-ceiling windows, exposed brick, indoor greenery, and a glass-enclosed, tree-lined terrace.

Dress Code

Office casual to business formal. You'll be in a room full of treasurers and institutional allocators — dress like it, but there's no need for a full suit unless that's your style.

Registration – Badges Brought to You by Strive

Opens at 8:00 AM. The sooner you arrive, the sooner you’ll be in the room with the biggest names in institutional Bitcoin. Note: We’re expecting our event to be at capacity, with very few tickets currently remaining.

Bring your ticket QR code (digital or printed) and a photo ID. Badge pickup happens at registration.

Weather Update for Monday's Conference

Ahead of Monday, we wanted to give everyone a heads up on the forecast: NYC is expecting rain and cooler temperatures this weekend into early next week, with a chance of showers and heavy rain continuing into Monday. We'd encourage bringing a rain jacket or umbrella and planning for a few extra minutes to get to SECOND, especially if you're arriving by car or rideshare given potentially slower traffic.

Our venue is fully indoor and climate-controlled, including the "Terrace" space, which despite its name is fully enclosed with floor-to-ceiling windows. We'll be monitoring conditions and will update you directly if anything changes.

Food & Beverage

Breakfast
Coffee is on us for all General Admission guests, so be sure to grab breakfast before you arrive. VIP ticket holders can enjoy light refreshments starting at 9am, courtesy of our friends at Psalion.

Lunch
Lunch is served from 11:30am to 1:30pm, courtesy of DDC Enterprise. While you eat, catch Dishing Up Bitcoin, Norma Chu's Bitcoin cooking show, live during lunch.

Light snacks and refreshments will be available throughout the afternoon.

Evening
Join us for the Maxim cocktail hour, with canapés, starting at 6pm ET.

About Our Venue

Wi-Fi – Presented by Maxim

Free Wi-Fi all day, courtesy of Maxim Group. Network and password will be posted at registration and on-site signage.

Photography & Recording

This event is being livestreamed and photographed throughout the day. By attending, you consent to being filmed or photographed as part of the public record of the conference.

Private Meeting Room & Booth Access

Opens at 8:00 AM. If you’re an attending company, you’ll be able to arrive and prepare your booth or meeting room bright and early.

VIP Lounge – Presented by Psalion

Opens at 9:00 AM. VIP Lounge opens. VIP ticket holders get access to additional food and beverage, plus an on-site meeting coordinator. Looking to set up meetings on-site? Email office@bitcointreasuries.net.

Cocktail Reception

6:00 PM — Join us for Maxim Group LLC's Official Closing Cocktail Reception, taking place on site on The Terrace at SECOND.

Official Afterparty

9:00 PM at PubKey — hosted by CryptoMondays, New York's largest and longest-running crypto meetup group, known for packing bars with founders, builders, and everyday Bitcoiners for open networking. RSVP here.

How to Watch Online

Livestream Brought to You by Roxom

Stream begins at 8:00 AM. Agenda starts at 8:45 AM. Follow along on @BTCTreasuries on X and our official YouTube.

The Hemi Stage

Content begins at 9:00 am ET with a rare fireside between Ric Edelman and Adam Back, two titans of very different financial worlds. We close at 5:30 pm ET with a fireside between The Bitcoin Historian Pete Rizzo and XXI Capital CEO Raphael Zagury.

Lost Ticket or Day-of Issues

Email office@bitcointreasuries.net or call 617-538-8462 — we'll have someone monitoring both all day.

Thanks to Our Lead Sponsor: Maxim Group

Members of the Maxim investment banking team will be on site throughout the day and welcome the opportunity to meet and discuss strategy. Please feel free to reach out to BTC@maximgrp.com to formally arrange a time to meet.